McDonald’s apologized for the Halloween marketing campaign promoting a dessert in Portugal with the words “Sundae Bloody Sundae”.
Bloody Sunday refers to one of the worst days of the problem in Northern Ireland when 13 people were killed by the military.
The ads sparked outrage when the photos were shared on social media.
McDonald’s said the marketing campaign should not be an “insensitive indicator of a historic event.”
“We sincerely apologize for any crime or suffering,” said a spokeswoman for McDonald’s Portugal.
She explained that the “Bloody” ice cream was created to celebrate Halloween, but the campaign was canceled.
Bloody Sunday made headlines when soldiers opened fire on a civil rights march in Londonderry on Sunday, January 30, 1972.
A photo of the McDonald’s ad was shared online by an Irish Twitter user who said “Portugal is canceled.”
It is not the first time that a company has apologized for advertising products with the phrase.
In 2013, a Covent Garden Bar in London apologized for serving an ice cream cocktail.
The drink caused outrage among Irish guests when it was served with a small plastic soldier.
At the time, the cocktail promotion was also condemned by activist Kate Nash, whose brother William Nash was among the 13 people who died on Bloody Sunday.
However, when he turned to BBC News NI on Thursday, Nash said: “I am aware of the McDonald’s advertising campaign.
I have to say, it’s not that shocking to me.
He added: It is in Portugal and it is highly unlikely that people will sit there to offend the events here in Ireland.
Perhaps, in their innocence, they subscribed to this slogan, with no connection to Bloody Sunday.
In a statement, a McDonald’s spokesperson confirmed that all related promotional materials have been removed from Portuguese restaurants.
Some of the primary objectives of McDonald’s behind launching the McDVOICE Survey at www.mcdvoice.com are listed below:
- Firstly, this survey at www.mcdvoice.com helps McDonald’s to analyze their services and the food products served. Thus, they can bring the necessary changes to the same.
- McDVOICE Survey at www.mcdvoice.com is one of the most efficient and the easiest tools for the customers to interact with the management team directly.
- The www.mcdvoice.com is an extremely secure portal that helps the customers of McDonald’s to place their opinions and feedback without any sort of hesitation.
- The Maine objective behind the launch of the McDVOICE Survey is to increase the customer satisfaction level on their premises.
McDVOICE defended its decision to refuse to serve a couple in a cart at a restaurant.
The company said it could only use certain types of vehicles for health and safety reasons.
McDonald’s apologized for any confusion, adding that its employees’ guidelines would be repeated.
Murden said he could easily use the pass at a nearby chicken restaurant.
A few days after shopping for food right in front of the car, he attempted to use his two-wheeled car at McDonald’s over the weekend.
You said it was dangerous, he said. I don’t know who you wanted to be, that it was dangerous for you, for us or for us or other people during the trip. But there was no danger.
The McDVOICE Contact Details
I contacted McDVOICE’s headquarters and asked why there were no signs of unauthorized horses and motorcycles. And why does it vary from branch to branch?
A McDonald’s spokesperson said: We are sorry to have disappointed Debbie Murden and any confusion.
The health and safety of our valuable customers visiting our premises is our top priority. For this reason, we cannot serve customers in a car.
We will ensure that this policy is repeated for our employees to avoid inconsistencies.